A 3-minute public service announcement video for Metro Trains Melbourne. The endearingly silly cute graphics and sticky indie folk sound made me watch it immediately a second time. An effective and unexpected take on the standard warnings which makes the company feel friendly and approachable.
The public service announcement: Dumb Ways to Die
Category advertising, art, design, favourites, music, presentation tips, productivity, tools
Tags dumb ways to die, metro trains melbourne, public service announcement, video