Steelcase celebrated its 100th anniversary in March 2012. As a thank you to the architects and designers who make up their client base, Steelcase Asia Pacific wanted a special series of events to mark the occasion in 10 cities across the region.

Steelcase had already launched a centennial website, 100 DREAMS, 100 MINDS, 100 YEARS which shared children’s dreams of the future and the thoughts of creative industry leaders from around the world.

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The centennial logo featured a multicoloured eye, and handwritten titles for 100 Dreams, 100 Minds, 100 Years. To build on the existing assets, we created a new presentation event called 100 MINUTES with a speech bubble as graphic identity, and selected sky blue and grey from the centennial eye for the event palette.

100 MINUTES: Dreams, whimsy and brilliance was conceived as a live extension of the online celebration. Its aim was to entertain and inspire with insight on design, innovation, sustainability and the future of work in a social gathering of experts, peers and contemporaries. To encourage the happy collision of unexpected ideas, 10 creatives from a variety of disciplines were invited to give 10-minute presentations in any format they wished for maximum flexibility of expression.

100 MINUTES HONG KONG
* Michael Young, Incharge, Michael Young Ltd; “2010 No Manifesto”
* Steve Garton, Managing Director, Greater China, IPSOS Media Content & Technology; “The New Normal”
* Arief Rabik, Director / Coordinator, Environmental Bamboo Foundation; “Tropical Bamboo: The Sustainable Timber of the Future”
* Viviano Villarreal Buerón, Business Development Manager + Architect, OMA; “OMA: Research & Flexibility”
* Michael Wolf, Flaneur, “mft (my favorite thing.)”
* Danil Nagy & Christo Logan, DJ & Cellist, “Delayed Gambification”
* Eric Schuldenfrei & Marisa Yiu, Founding partners, ESKYIU; “Surplus Value: Future Productive Landscapes”
* Catherine Shaw, Director, Zenbu Ltd; “Back to the Future: Japan”
* Michael Leung, Founder + Creative Director, HK Honey; “From Ngau Tau Kok (with love)”
* Simon Birch, Future Industries, Artist + Director; “SB vs HK”
 

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Year: 2012

{ concept, design, writing, speaker and venue research and selection, event programming, branding }

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