CHARACTER DESIGN (TH’ REZIDENTS)

Th’ rezidents are “the residents of our alter-egos,” providing little glimpses of our secret and not-so-secret selves. The series of 13 characters and their individual quirks added humour to the OOITO brand, serving as a foil to the technical image of the product.

 

These characters were featured on trading cards, stickers, product hangtags, care labels, buttons, and applied as placement prints on t-shirts, vinyl courier bags, canvas shoulder bags with a printed pattern that could be made into a soft toy.

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Year: 2006

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