ELEKTROKATZE is named for our muse, a rescue kitten who joined us as a shy 5-week-old with a kink in her tail.
The logomark captures her mid-meow, punctuated by her signature lightning bolt tail.
The wordmark uses an original custom font designed from scratch, an angular rock-and-roll cursive. The sharp lines of the bicycle frame and graphics complement each other, creating a cohesive visual identity.
The ELEKTROKATZE branding may appear to have been tailor-made for the bicycle, but actually it is the cornerstone for a new chapter at ChowPourianLab.
More to come… keep an eye out for updates.
{ branding, naming, logo design, font design }
TDC Tokyo | ChowPourianLab