{ fashion design + branding ~ concept, product direction and development, logo and identity system } huschang
A new streetwear brand from inception to finish, including: concept, trend research, product lines, print patterns, photography direction, illustration and packaging. The use of traditional Japanese symbols in a modern context positioned OOITO as a Japanese brand for urban lifestyles. Click on image for more views.
[ click image for more ]
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ooito
{ fashion design + branding ~ concept, product direction and development, logo and identity system } huschang
A new streetwear brand from inception to finish, including: concept, trend research, product lines, print patterns, photography direction, illustration and packaging. The use of traditional Japanese symbols in a modern context positioned OOITO as a Japanese brand for urban lifestyles. Click on image for more views.
[ click image for more ]
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