sonia chow and huschang pourian

SONIA CHOW was born and raised in Canada. Her education was punctuated with chemical engineering and Russian language studies at University of Toronto before focusing on communication design and textiles at NSCAD (Halifax, Nova Scotia), from which she graduated with a Bachelor of Design in Visual Communications.

Sonia moved to Japan in 2002, and to Hong Kong in 2007. With over 20 years of design experience, her portfolio spans: communication design, illustration, fashion, textiles, jewellery, lighting, furniture, and interior graphics. Her work has primarily focused on branding and identity, annual reports, packaging, publication design and event design. Her client list includes: Volkswagen Japan, the British Council Japan, Grand Hyatt Tokyo, Alain Ducasse Benoit Tokyo, Canadian Tire, CAE, CIBC, Nelvana, Steelcase and PMQ.

While in Japan, Sonia was Guest Critic at Musashino Art University’s Department of Scenography, Display and Fashion Design. She also spent 6 weeks in Prague working on streetwear collections for European and North American markets and was a feature writer and weekly style contributor for Nissan Infiniti’s and Microsoft’s year-long design blog “Open for Design” from 2006-2007.

In Hong Kong, she was full-time Art Director at Farrells (architect planners) and Philips Design (consumer electronics), as well as Consulting Creative Director of Graphics at HBA / Hirsch Bedner Associates (luxury interiors). She has also served as Guest Critic for the Graduate Urban Design Studio at Chinese University of Hong Kong’s School of Architecture.

Since 2012, Sonia has been the City Organizer of PechaKucha Night Hong Kong, a series of public creative networking events with a signature presentation format of 20 images x 20 seconds.

Sonia’s award-winning communication design and furniture has been featured in events, exhibitions and publications in Canada, the US, Japan, Hong Kong, Malaysia, Singapore, Czech Republic, Greece, Germany, Spain, Switzerland and Sweden. This includes ‘Saddle Rocker’ (a minimalist rocking horse for adults and children) and ‘Uni’ (sculpture / lighting / furniture made with a twist on traditional weaving using industrial materials).

In 2010, Sonia was nominated and elected into the Royal Canadian Academy of Arts. Established in 1880, RCA is the oldest visual arts organisation in Canada and includes more than 30 visual arts disciplines.

Whether investigating materials, processes, functions or forms, I let the work inform me, both as mentor and muse.

HUSCHANG POURIAN graduated from Fachhochschule für Gestaltung, Mannheim (Germany) with a Bachelor of Design in Communication. He is a Certified Instructor of Media Design (German Chamber of Commerce), Guest Lecturer and Judge for Entrance Exams at the Design Department of the Beijing Normal University in Zhuhai (China). He is also full-time Design Director of Graphics at HBA / Hirsch Bedner Associates Hong Kong.

Huschang has more than 20 years of diverse design experience spanning: spatial design, publication and communication design, product development, branding & identity development. Select clients include: Intercontinental Hotel, Air Canada, British Council, BMW Mini, Hasbro, Nestlé, Nintendo, Philips Design, Siemens, Swatch Germany, and Volkswagen Japan.

His design work has been featured in exhibitions, events and publications in Hong Kong, Singapore, Germany, Czech Republic, Spain, Sweden, Canada and the US. Publications include: Los Logos Compass (Germany), Fashion Source: Cutting Edge Patterns & Textures (Spain), Where You Going? Design Adventures in Southeast Asia (Singapore), and AXIS Magazine (Japan). Exhibitions include showing at: Bread & Butter Barcelona (Spain), Sign Gallery, Tokyo (Japan), Nano Gallery, Wiesbaden (Germany), Kino Aero, Prague (Czech Republic).

In 2014, Huschang won 3 HKDA Global Design Awards (Product Design) for his bicycle ‘ELEKTROKATZE.’


In 2016, Sonia and Huschang designed and built an art suite for the ephemeral ICEHOTEL Sweden, 200 km north of the Arctic Circle.