Th’ rezidents are “the residents of our alter-egos,” providing little glimpses of our secret and not-so-secret selves. The characters’ quirks added humour to the OOITO brand, and served as a foil to the technical image of the product. Featured on t-shirts and accessories, trading cards, stickers, product hangtags and care labels.
{ character design ~ concept, design, writing and series development for OOITO }
TH’ REZIDENTS
